A brand has been described as “the promise, the big idea and the expectations” that reside in a person’s mind about an organization. A brand is an image, a reputation. Any organization’s brand is its most important asset.
Brand identity is the expression of that brand, both visually and verbally. The ultimate effectiveness of CANP’s brand identity depends on steadfast attention to consistency and detail. Use these tools to help assure that all your chapter communications employ CANP’s brand identity with precision.
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