A brand has been described as “the promise, the big idea and the expectations” that reside in a person’s mind about an organization. A brand is an image, a reputation. Any organization’s brand is its most important asset.
Brand identity is the expression of that brand, both visually and verbally. The ultimate effectiveness of CANP’s brand identity depends on steadfast attention to consistency and detail. Use these tools to help assure that all your chapter communications employ CANP’s brand identity with precision.
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The California Association for Nurse Practitioners (CANP) provides a forum and unifying voice for more than 30,000 nurse practitioners statewide, often joining forces with other state and national organizations, to advance the profession and bridge health care needs. As the only association solely dedicated to advocating for nurse practitioners in California, we work to protect and expand the critical roles filled by NPs. As a conduit of information, we foster the dissemination of ideas, advice and standards of practice.
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